Top 5 OTT Platforms for the North America Market

What do the streaming wars, the SVOD bundle boom, and the rise of ad-supported streaming have in common? 

All three are signs of an industry that’s maturing and consolidating, where the fight for attention has never been fiercer. Nowhere is this battle more evident than in the fragmented TV operating system (TV OS) landscape. For streaming providers, expanding service reach is crucial for growth—but keeping pace with new platforms while delivering personalized, seamless user experiences has never been more challenging.

The reality is, with fewer providers able to afford a presence on every platform, choosing where to launch next has become a high-stakes strategic move. Which platforms are non-negotiable in your expansion strategy? Which emerging OS should you keep on your radar?

This white paper highlights Accedo’s top picks for the North American market, breaking down their strengths, weaknesses, and strategic value to help you make smarter, faster expansion decisions.