Report: Streaming Analytics in the Age of AI

Streaming Anlytics in the Age of AI is an Accedo study led by Mrugesh Desai, VP North America at Accedo, in collaboration with Professor Serguei Netessine at the Wharton School.

Over the past 12 years working with video streaming companies, I’ve seen a wide range of approaches to user behavioral analytics—from leveraging data to personalize content and UX to the challenges of transforming raw metrics into meaningful, actionable strategies.

Under the guidance of Professor Serguei Netessine from The Wharton School, I conducted an industry study examining how streaming services of all sizes collect and apply user analytics. The research also explores how the industry envisions AI enhancing current practices to drive engagement and retention.
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As AI continues to evolve, its role in the video streaming industry will expand, driving greater automation, efficiency, and user satisfaction. However, companies must balance innovation with critical considerations such as data privacy and fair algorithmic practices. Most AI models also depend on high-quality data or risk generating  poor recommendations, ineffective content personalization and flawed insights, ultimately degrading rather than improving the user experience. As such, video businesses must invest in robust data validation and cleansing processes in order to make the most of this transformative technology.

To learn more about how streaming services are utilizing analytics to grow their business, download the report now.