The Observability Challenge - A Report by Accedo

Against the backdrop of a global pandemic, followed by a market slowdown, many video streaming providers have found themselves grappling with declining subscriber numbers.

Survey suggests that almost two-thirds of global users would hesitate to subscribe to a new streaming service without dropping another one from their lineup. It is clear that the battle for dominance in the streaming industry is tougher than ever, as new players continue to enter the field and established giants pour increased resources into original content to attract and retain audiences.

With this increased competition, it has never been more important to deliver a high quality, engaging user experience. However, getting the streaming service equation right is tougher to achieve than one might expect. According to a recent study commissioned by Accedo, the majority of global users have high expectations on the streaming services they use, with almost 60% saying that they will switch off immediately if the quality of the playback is perceived as too low. 

A third of the respondents say the same about services when their general look and feel of the interface is not to their liking. It is clear that ensuring a high quality stream, in combination with an engaging user interface, is vital to drive the service's success. So why is it that so many video service providers are still struggling to stay ahead of the curve?

In this report, we will discuss how observability is key to driving holistic service success by enabling video service providers to remain one step ahead of the game. By taking a responsive rather than a reactive approach, video companies can ensure that they make data-driven decisions with respect to service optimization, without risking infringement on the end-user experience.