5 Video Service Quality Trends You Can't Afford to Miss in 2025

Streaming users nowadays expect perfection in all aspects of the viewing experience, from high-definition visuals and adaptive streaming to personalized recommendations and instant accessibility.

At the same time, the QA landscape for video streaming is evolving rapidly, driven by the need for innovation, agility, and user-centricity.

Emerging trends such as Artificial Intelligence (AI) are revolutionizing test processes, enabling predictive analytics and automations. Practices like Quality Engineering emphasize early-stage defect detection, while accessibility testing ensures inclusivity for all users, aligning with legislative requirements like the European Accessibility Act. Additionally, advancements in infrastructure technologies, such as Infrastructure as Code (IaC), are reshaping test environments. Most critically, there is a growing emphasis on customer experience (CX), with QA strategies increasingly tailored to reflect real-world user behavior.

This white paper explores five transformative trends that are bound to shape QA for video streaming services in 2025. By understanding and embracing these trends, companies can not only meet but exceed user expectations, ensuring their place at the forefront of a competitive video streaming industry.