‍How Sports And Technology Can Intersect To Fuel Passion In Fans

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“People, the fandom, the passion, that’s never gone away from sports. I don’t think it ever will.” - Michael Shewchenko, VP of Digital Operations, Anthem Sports & Entertainment.

In this latest episode of Playback - an Accedo podcast - co-hosts, Stanley Auger and Neil van Zyl, sat down with industry expert Michael Shewchenko, to discuss the sports industry and how OTT is shaping new strategies for growth.

The conversation delves into the biggest challenges that the industry faces, streaming and distribution rights acquisition, the latest tech innovations integrated into sports experiences to delight users, and marketing tactics for leagues and teams to consider.

Tune into the conversation above or on any of your favorite podcast platforms.

‍Timeline:

0:55 - Introduction
1:40 - What are you watching right now?
7:02 - Key drivers for sports OTT growth
11:25 - Challenges that the industry faces
15:55 - NBA negotiations for 2026
18:40 - PGA & LIV merger and their innovation initiatives
21:49 - Technologies that enhance UX
31:06 - Strategy shifts over the years
35:33 - Docuseries and its marketing potential
38:18 - PWHL draft
43:25 - Charter & Disney bundle deal
46:47 - Catering to fans’ needs