Empowering Women & Championing Diversity in Media ft. Rise's Founder Sadie Groom

“When hiring, don’t hire people that looks like you, hire different. Open your mind to what other people could bring.” - Sadie Groom

In celebration of Women’s History Month, this special episode of Playback features a conversation between Pernilla Wraneus, VP People and Culture at Accedo, and Sadie Groom -  Founder and CEO of Bubble Agency and Rise.

As a prominent woman in the media tech space, Sadie has dedicated a lot of her work in promoting gender diversity within the broadcast and media technology sector. Through Rise, she supports women across the industry via mentoring programs, networking opportunities, and the annual Rise Awards - helping open doors and drive change.

In this episode, Sadie reflects on her own career journey, shares lessons learned along the way, and discusses the ongoing work to build a more diverse and inclusive industry.

Learn more about RISE.

Check out the episode in different podcast platforms.

Timeline:

01:15 How did Sadie’s career begin and grow through the years?

09:18 What was the idea behind RISE?

14:55 What can employers do to enable women in their careers to take on more senior and leadership positions?

19:10 How can employers achieve diversity in the workplace?

22:35 What makes a good mentor?