Building Long-Term User Loyalty With Gamification

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"Capturing first-party and zero-party data through interactive experiences helps personalize the user experience and enhance marketing and advertising strategies."  - Vishal Parikh, CPO, LiveLike.

In an insightful conversation with Vishal, the episode discusses how interactivity can help retain users, increase revenue opportunities, and capture valuable user data. Vishal highlights how sports and entertainment brands leverage engagement and interactivity and how LiveLike's platform, with its unique features, enables audience engagement and gamification with loyalty and rewards programs.

The discussion also includes the crawl-walk-run approach to implementing engagement and interactivity features and the exciting developments at LiveLike, including the rewards platform and mini-games.

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Timeline

00:00- Introduction 

02:01 - Defining Engagement and Interactivity in the OTT Context

07:01 - Different Approaches to Engagement and Interactivity in Verticals

10:32 - Social Experiences and Emerging Trends

12:35 - AI in Content Creation and Enhanced User Experiences

14:31 - Loyalty and Rewards Programs for Engagement and Retention

19:07 - Churn Prevention and Crawl-Walk-Run Approach

22:35 - Exciting Developments at LiveLike: Rewards Platform and Mini Games

33:28 - Challenges and Opportunities in Engagement and Interactivity

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