Opinion: What Can OTT Learn From Social Media?

Just like social media, OTT platforms have the power to spark ‘community buzz,’ enabling users to shape narratives, engage in real-time, and build deeper connections with content. So, what’s holding them back?

According to Accedo.tv’s VP of Business Transformation, Bleuenn Le Goffic, the key lies in data-led strategies and behavioral insights to tap into shared interests, fandoms, and content habits. From live chats and user-curated playlists to gamified experiences and integrated shopping, the opportunities are limitless.

Discover key strategies for merging entertainment, community, and commerce in TVBEurope’s latest article.